About Phoenix

This is Phoenix

Although we’ve been operating for over 35 years and have recently been acquired by the Randex Group (see below), this may be the first time that you have come across us – or, indeed, across any private ambulance service. So you will want to know that you (or your relative or friend) will be in safe hands if you book our service.

In addition to working for private individuals and their families, we also support NHS hospitals, private hospitals, hospices, local council Social Services departments and our local Clinical Commissioning Groups.

You’ll benefit from our expertise, skills and advice garnered from those many years of delivering consistently high standards of passenger safety, comfort and peace of mind. We put quality, patient experience and compassion at the very centre of everything we do.

We work in both private and public health sectors, with knowledgeable, uniformed staff, and using vehicles that are configured to carry stretcher, wheelchair and walking passengers. So whatever your non-emergency transport needs might be, we can help.

We are always happy to answer any questions you may have and discuss your transport needs. Do give us a call on 01926 403359.

Our Team

We are small, tightly-knit team of drivers and patient attendants who have many years experience in non-emergency patient transport.

As a company, we make sure all our team has up to date, relevant training, from first aid to infection control to safely moving people who have limited or no mobility. All of our staff hold an enhanced DBS clearance, which is checked and renewed every 3 years.

Much of our work comes from referrals from other services users, and this is very much down to the quality of care and compassion shown by our staff. We are keenly aware that we're only as good as our last job, so we make sure that every passenger and journey is handled and delivered with the utmost care.

Guy Barnard

Guy has owned the business since the start of 2013, having had varied business and professional interests throughout his working life, starting way back in the mid-70s with the Royal Navy (so he really is the “main” man).

Darren Fellows

Darren is an ex-paramedic whose primary extra-curricular interest appears to be building and maintaining 5* accommodation for his family’s pet rabbits. And the family dog. Then the rest of the family. In that order.

Tracey Fleming

Ambulance driver Tracey is a long-standing and experienced member of the team, and formerly an active participant in the Territorial Army which legally allowed her to go skiing or get muddy from time to time in exotic locations like the Brecon Beacons.

Kevin Nayler

Kevin joined the team in early 2021, with a broad commercial background and an interest in re-skilling for this industry. The fact that his hairstyle mimics the business owner's is purely coincidental.

Bobby Pheasey

Bobby has been with Phoenix since the company’s inception in 1983 (that’s over 35 years!), so is a true career girl. She sensibly leaves the driving to others so she can chat to our passengers.

Join The Team

We occasionally recruit for suitable staff, so if you are interested In joining our team of hard working individuals, just contact us with details of your background and what sort of work you are looking for.

Our Fleet

Our ambulances are long-wheelbase Renault Master or Peugeot Boxer vans, equipped with rear folding ramps for ease of access by wheelchair or stretcher, as well as a side door and seats for those who prefer (and are able) to walk with some assistance.

The vehicles are regularly inspected and maintained to a high standard, including a rigorous cleaning schedule both inside and out. They are fitted with appropriate restraints to ensure you can travel safely and securely, with floor-mounted stretcher locks and wheelchair restraints.

Each vehicle also has a carry chair, for negotiating stairs and other tight spaces.

In additional, we also have a smaller Peugeot Partner wheelchair-accessible ambulance car for occasions where a full-size ambulance is unnecessary (for example, where a single crew member can take a wheelchair user to and from a medical appointment).

Our Values

Our service is founded on quality, patient experience and compassion.
We are committed to Compassion in Practice (Department of Health 2012) and the 6Cs which are:


People who use our service (whether clinicians or patients) expect us to provide consistent, high quality care


Given through our quickly establishing relationships based on empathy, respect and dignity


Possessing the technical skills and capabilities to give our passengers an excellent service every time


Listening skills and ability put our passengers at ease in difficult and emotional circumstances for them


Doing the right thing for our passengers, speaking up when we have concerns about instances of poor care


To the passengers we serve and our promise to carry on improving

We make sure that, on collection, our passengers are supported in a compassionate manner, dressed with dignity and appropriately for the weather conditions; that, if necessary, the house or other setting is safe and secure before it is left; and that attending members of our staff introduce themselves by name and take time to ensure each passenger is settled before setting off.

We regularly check, during the journey, on the welfare, comfort, and dignity of our passengers. We will, particularly on longer journeys, stop for comfort breaks as and when required, or to turn stretcher passengers who might otherwise suffer pressure sores.

We make sure that, on arrival, our passengers are either “handed over” to a responsible clinician or relative, or (if they will be alone in their home) that they are warm, comfortable and secure; and that they know what will happen to them next so that they feel they have had a positive experience whilst in our care.

A brief history of Phoenix

Phoenix has a long trading history, starting in May 1983 as a franchise under the Sovereign Services banner, one venture out of a total of 13 franchises which covered the UK from Scotland to Cornwall. Originally the businesses were based around the catchment areas of major airports, since the business model involved repatriation of people who had severe mobility difficulties or illness and who needed to be met at their local airport and taken home or to a hospital/clinic.

The business model proved unworkable and, 18 months later, Leamington was one of two surviving franchises which then both changed their modus operandi to the more general carriage of persons in wheelchairs and re-equipped with new wheelchair–accessible ambulance vehicles.

The Leamington company also changed its name from Sovereign Services to Phoenix Private Ambulance Service and its fleet grew to 3 vehicles, which over time were variously based on Talbot Express, Mazda 2200D, Toyota Hiace, Ford Escort, Citroen Despatch and Renault Master.

Phoenix Private Ambulance is now focused on being able to provide both stretcher and wheelchair transport, so the fleet is all specially-converted long-wheelbase Renault Master or Peugeot Boxer vans, of the type and style used by NHS ambulance services, as well as other private ambulance businesses across the country.

Drop us a line or give us a call

We're always happy to give you the benefit of our advice and experience, and discuss with you your particular circumstances and requirements.